Insight Energy 
Search 
Marketing Center of Excellence (COE)
We partner with marketing organizations to maximize the value of their time, budget, and resources. Our unique approach combines decades of sourcing expertise with the latest market intel, allowing companies to optimize their procurement strategy in support of marketing’s key initiatives.
Marketing COE Services
Insight Sourcing’s Marketing Services COE offers the following array of services:
Agency Ecosystem Assessment
Agency Review
-
Facilitate end-to-end agency review process
-
Work alongside Marketing team to develop framework / brief for the agency pitch
-
Evaluate agency proposal from a financial standpoint; compare to market benchmarks and insights
-
Partner with business to facilitate negotiations and finalize key commercial terms
Renewal Roadmap
Strategic Sourcing
-
Develop and execute sourcing strategies to drive cost savings and improve performance
-
Evaluate levers such as bundling / unbundling, demand optimization, cost negotiations; utilize analytics and market benchmarks and category insights to create fact-based recommendations
-
Common areas addressed: Promotional Products, Commercial Print, Catalogs, Martech, Events
Contract Optimization & Negotiations
-
Benchmarking and rightsizing scope to frame negotiation of new agreements or renewals
-
Develop and implement a renewals roadmap to maximize value with agency partners or other marketing spend areas
-
Highlight areas of opportunity such as consolidation, harmonization of agreements, and strategic negotiations
-
Common area addressed: Creative, Media, Social, Martech, Catalogs, Commercial Print, Promotional Products, Public Relations
Category Management & Savings Tracking
-
Provide staffing and tools to support ongoing category strategy initiatives; bring robust analytics to track savings, identify incremental value opportunities and execute on incremental value opportunities identified
-
Support net new business needs or large one-time projects, self-generate projects based on what we observe in data, support ongoing vendor management
KEY METRICS
10 +
Marketing Consultants
15 +
Years of Experience
ALL
Global Regions Addressed